Mecca Ibrahim's Bits & Pieces RSS

Who am I? And why might you be interested in my bits? I've written a book about the Tube called One Stop Short of Barking - Uncovering the London Underground.

I've had other bits & pieces published online.

I work for Great British Chefs as Head of Social Media.

You can find out where I've worked in the past on LinkedIn I'm also on Google+ here

Some of the photos I've taken are on Flickr

Some of the music that rocks my world is at last.fm

I have other places where I have secret links but funnily enough, they're secret.

If you want to follow my tumblr'ing join tumblr & you' ll then see "Follow" in the top right when you next visit my page. Click it & you're done.

Archive

Nov
27th
Sun
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Despite Facebook’s size, it’s not “too big to fail.” Its platform is atrocious, and many who understand such things are baffled as to how the site hasn’t had a catastrophic crash already.

Google+ got going too late. Despite the company putting all of its efforts (and employee bonuses) toward success in social media, the mountain they chose to climb is too big. They didn’t want to build a niche. They wanted a Facebook killer. Had they started a year earlier, they would have had a chance. Now, they’re just going to have to settle for second best.

Tumblr, for all its shortcomings, remains the fastest-growing microblogging/blogging/photosharing hybrid out there. Everyone in its way, including Posterous, has pivoted out of the way. If they can put together a revenue model better than Twitter, they would have a chance to emerge more into the mainstream. Right now, despite tremendous traffic, they are but a hipster’s dream.

Love virtually everything in this piece specially what’s in the quotes

http://www.fastcompany.com/1794851/the-social-media-land-grab-is-over-facebook-reddit-and-twitter-won

Nov
21st
Mon
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Sainsbury’s airs final Jamie Oliver ad

The end of an era!

http://www.marketingweek.co.uk/sectors/retail/sainsbury%E2%80%99s-airs-final-jamie-oliver-ad/3031869.article

Sainsbury’s has launched its final ad starring Jamie Oliver, signaling the end of the 11-year partnership between the grocer and celebrity chef.

The Christmas panto-themed ad, which was aired for the first time during The X Factor last night, sees Oliver making Christmas dinner for a cast of pantomime favourites, including Snow White and the Seven Dwarves and Captain Hook.

The ad was created by ad agency AMV BBDO.

Nov
19th
Sat
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Not an official one from FOX’s YouTube Channel but I love the whole idea of Marge Simpson being a Food blogger

For more from this episode see http://www.facebook.com/greatbritishchefs/posts/193429347406727

Nov
14th
Mon
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Great British Chefs Launches - Feastive App

A TOUCH OF SEASONAL MAGIC FROM THE TOP CHEFS

- 60 inspiring recipes for a very merry Christmas feast –


Great British Chefs, a digital business championing the best chefs across Britain, has today launched the first round of the Feastive app, a new iPhone and iPad app aimed at bringing a touch of culinary glamour to Christmas and New Year celebrations with the help of 12 of the best chefs in the country, including Marcus Wareing, Tom Aikens and Simon Rogan.

The app puts 60 recipes – ranging from brilliantly simple through to haute cuisine – in the palm of your hand, encouraging food-lovers to attempt anything from a single ‘feastive’ dish to a full five course menu featuring the lost art of canapé and petit four. The app also offers novice users a range of how-to videos on difficult sections of recipes and features a voice control function so you don’t have to get your iPhones and iPads sticky.

The Feastive app, which follows the success of the Great British Chefs app earlier this year, features some of the most dynamic British chefs offering their take on a seasonal meal. The app delivers recipes ranging from Roasted venison, wild mushroom pie and creamed parsnips to Coconut Pistachio Snowballs, while Vineet Bhatia, one of the newest additions to the group, offers an alternative to the traditional roast in the form of a Grilled lamb rack, cinnamon lamb jus Apricot-walnut cous cous Blue cheese-lamb tikki.

Matthew Fort, strategic advisor to Great British Chefs, comments: If you can’t celebrate at this time of year, when can you? There’s no need to celebrate Christmas the way you did last year and the year before that, not when there’s inspiration, help and advice from some of the country’s finest chefs at the touch of a button and the scroll of a finger on the Feastive App. It’s a feast for the eyes, for the brain, and above all for the tummy.’


Marcus Wareing comments: ‘The restaurant goes mad around this time of year. Everyone wants to enjoy good food and good company and that is the reason I do what I do so I am thrilled to share even more of my favourite recipes on the new Feastive App from Great British Chefs. With step-by-step recipe instructions and ‘how to’ films on complex sections it fills me with great pleasure knowing that people of all cooking abilities will be recreating my dishes in the comfort of their own homes - making Christmas time even more memorable for friends and family.”

The Feastive app features 12 of the UK’s best chefs with a free upgrade to 21 chefs and 105 recipes from 1 December.

The Feastive app also includes multiple features to make sure that your cooking experience is enjoyable and stress free:

  • Easy-to-use, intuitive navigation and search facility so you can find recipes for you whether searching by ingredient, course or chef
  • Making the cooking process easier,the voice control function allows you to cook without even touching your iPad or iPhone
  • Access to three menus made up of 5 courses (canapés, starters, mains, desserts and petit fours) from each chef including the full step by step recipes
  • A series of ‘How To’ films for particularly tricky stages of recipes  
  • Shopping list function meaning that you can collect together a list of produce you will need and view them by aisle or by recipe
  • Full information on all the chefs including a profile video with links to where they cook and a cookbook list linking directly to Amazon
  • The new app will be compatible with iPhone (iOS 3.2 or later), iPad and iPad2. Using stunning photography, the iPad and iPhone apps have been carefully designed to make usability and functionality of an equally high standard on both Apple devices.
  • The Great British Chefs Feastive app will sell on iTunes at £1.99 
  • Each chef will present three full menus with five courses per menu (canapés, starters, mains, desserts and petit fours)
  • The 12 chefs in the app are: Marcus Wareing, Martin Wishart, Tom Aikens, Vineet Bhatia, Adam Simmonds, Bruno Loubet, Simon Rogan, Shaun Rankin, Paul Ainsworth, Nathan Outlaw, Theo Randall, Frances Atkins
  • The Second set of 9 chefs are: Robert Thompson, Gary Jones, Galton Blackiston, Adam Gray, Simon Hulstone, Agnar Sverrisson, Alfred Prasad, Pascal Aussignac, Michael Wignall

Visit our website www.greatbritishchefs.com or like our Facebook page for more information www.facebook.com/greatbritishchefs or follow us on Twitter @gbchefs

Nov
9th
Wed
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Oct
29th
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Oct
23rd
Sun
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LikeMinds, Social Media & Food “Takeaways”

greatbritishchefs:

Our Head of Social Media at Great British Chefs (aka @anniemole) went along to the LikeMinds’ Conference on Friday 21st October 2011 in Exeter. Here’s a collection of her highlights from the last day of a three day event. Naturally this includes a few food pictures & thoughts!  As we work with Michelin starred chefs, she was delighted to hear praise of Michelin from IBM’s Social Media Marketing Manager: “Michelin was a brand that understood social media before it even existed”.

Oct
12th
Wed
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Sep
24th
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The surprise star at Facebook’s f8 conference was Nicholas Felton, whom Facebook’s head product developer credited with inspiring the layout of the revamped Facebook. How’d that happen?!