Mecca Ibrahim's Bits & Pieces

Great Round Up of Links from Virtual Communities Conference 2012

Here is the roundup of links relating to Online Communities I saved or retweeted for the period ending 3rd of February 2012. Enjoy!

Read more: http://blaisegv.com/community-management-links/online-community-management-links-roundup-30212/#ixzz1mA2M5OnR

Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [Shareaholic STUDY]

According to Mashable, Pinterest, the darling network of brides-to-be, fashionistas and budding bakers now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study.

Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.

http://mashable.com/2012/02/01/pinterest-traffic-study/

Pinterest is social media’s rising star — and now has the traffic stats to prove it.

The darling network of brides-to-be, fashionistas and budding bakers now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic in January, according to a Shareaholic study.

Pinterest accounted for 3.6% of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61% of referral traffic. In July 2011, Pinterest accounted for just 0.17% of referral traffic, proving the site’s blockbuster growth.

What is the value of a Facebook fan? - INFOGRAPHIC

Very good find by +Michael Litman Infographic showing the value of a Facebook fan and how that value is obviously different for each fan & builds over time (or not) depending on the level of engagement you have with the fans - as the the columnist says the same can apply for any social network - you get more out of the network the more YOU - that’s you as a moderator, brand, or user of the network put into it.

http://themyndset.com/2012/02/what-is-the-value-of-a-facebook-fan/

My friend Yael Rozencwajg (Yopps) and I created this infographic to explain what is and wherein lies the value of a Facebook fan. The short story is that there is no way to place a single value on a fan. The answer is that “it depends.” Not only are some fans worth more than others, but the way you build up engagement on your page makes the value of a fan more or less potent. While this infographic is directed toward Facebook, the concept is equally valid for any social media strategy and other social media platforms (Twitter, Google+…). In any event, ultimately, the value of your fanbase depends on how much you truly care about your customers.

Sainsbury’s airs final Jamie Oliver ad

The end of an era!

http://www.marketingweek.co.uk/sectors/retail/sainsbury%E2%80%99s-airs-final-jamie-oliver-ad/3031869.article

Sainsbury’s has launched its final ad starring Jamie Oliver, signaling the end of the 11-year partnership between the grocer and celebrity chef.

The Christmas panto-themed ad, which was aired for the first time during The X Factor last night, sees Oliver making Christmas dinner for a cast of pantomime favourites, including Snow White and the Seven Dwarves and Captain Hook.

The ad was created by ad agency AMV BBDO.

Great British Chefs Launches - Feastive App

A TOUCH OF SEASONAL MAGIC FROM THE TOP CHEFS

- 60 inspiring recipes for a very merry Christmas feast –

Great British Chefs, a digital business championing the best chefs across Britain, has today launched the first round of the Feastive app, a new iPhone and iPad app aimed at bringing a touch of culinary glamour to Christmas and New Year celebrations with the help of 12 of the best chefs in the country, including Marcus Wareing, Tom Aikens and Simon Rogan.

The app puts 60 recipes – ranging from brilliantly simple through to haute cuisine – in the palm of your hand, encouraging food-lovers to attempt anything from a single ‘feastive’ dish to a full five course menu featuring the lost art of canapé and petit four. The app also offers novice users a range of how-to videos on difficult sections of recipes and features a voice control function so you don’t have to get your iPhones and iPads sticky.

The Feastive app, which follows the success of the Great British Chefs app earlier this year, features some of the most dynamic British chefs offering their take on a seasonal meal. The app delivers recipes ranging from Roasted venison, wild mushroom pie and creamed parsnips to Coconut Pistachio Snowballs, while Vineet Bhatia, one of the newest additions to the group, offers an alternative to the traditional roast in the form of a Grilled lamb rack, cinnamon lamb jus Apricot-walnut cous cous Blue cheese-lamb tikki.

Matthew Fort, strategic advisor to Great British Chefs, comments: ‘If you can’t celebrate at this time of year, when can you? There’s no need to celebrate Christmas the way you did last year and the year before that, not when there’s inspiration, help and advice from some of the country’s finest chefs at the touch of a button and the scroll of a finger on the Feastive App. It’s a feast for the eyes, for the brain, and above all for the tummy.’

Marcus Wareing comments: ‘The restaurant goes mad around this time of year. Everyone wants to enjoy good food and good company and that is the reason I do what I do so I am thrilled to share even more of my favourite recipes on the new Feastive App from Great British Chefs. With step-by-step recipe instructions and ‘how to’ films on complex sections it fills me with great pleasure knowing that people of all cooking abilities will be recreating my dishes in the comfort of their own homes - making Christmas time even more memorable for friends and family.”

The Feastive app features 12 of the UK’s best chefs with a free upgrade to 21 chefs and 105 recipes from 1 December.

The Feastive app also includes multiple features to make sure that your cooking experience is enjoyable and stress free:

• Easy-to-use, intuitive navigation and search facility so you can find recipes for you whether searching by ingredient, course or chef
• Making the cooking process easier,the voice control function allows you to cook without even touching your iPad or iPhone
• Access to three menus made up of 5 courses (canapés, starters, mains, desserts and petit fours) from each chef including the full step by step recipes
• A series of ‘How To’ films for particularly tricky stages of recipes  
• Shopping list function meaning that you can collect together a list of produce you will need and view them by aisle or by recipe
• Full information on all the chefs including a profile video with links to where they cook and a cookbook list linking directly to Amazon
• The new app will be compatible with iPhone (iOS 3.2 or later), iPad and iPad2. Using stunning photography, the iPad and iPhone apps have been carefully designed to make usability and functionality of an equally high standard on both Apple devices.

• The Great British Chefs Feastive app will sell on iTunes at £1.99 
  • iPhone 
  • iPad 
• Each chef will present three full menus with five courses per menu (canapés, starters, mains, desserts and petit fours)
• The 12 chefs in the app are: Marcus Wareing, Martin Wishart, Tom Aikens, Vineet Bhatia, Adam Simmonds, Bruno Loubet, Simon Rogan, Shaun Rankin, Paul Ainsworth, Nathan Outlaw, Theo Randall, Frances Atkins
• The Second set of 9 chefs are: Robert Thompson, Gary Jones, Galton Blackiston, Adam Gray, Simon Hulstone, Agnar Sverrisson, Alfred Prasad, Pascal Aussignac, Michael Wignall

Visit our website www.greatbritishchefs.com or like our Facebook page for more information www.facebook.com/greatbritishchefs or follow us on Twitter @gbchefs