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5 lessons in building brand loyalty Lady Gaga style
5 lessons in building brand loyalty Lady Gaga style
The degree of competitiveness of a community depends on the individual goals of community members, the actions they engage in, and to what degree inter-person comparisons or contests are desired. Articulating the community’s competitiveness can help the designer of a reputation system determine which specific reputation patterns to employ
Network of “female-focused” blogs that give members support, contacts & hopefully a sustainable revenue model
Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year
Reston, VA, January 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.
Brands calling for user-generated content should remember these simple guidelines themselves:
1. Make it easy. Give users easy tools for connecting and uploading.
2. Give suggestions, but minimize rules. Users need some guidelines, but they should be more inspirational, not intensely restrictive.
3. Show diverse examples. It’s good to have the site seeded with your own content to give users a feel of what you’re looking for. Asking your team to help out by uploading amateur shots helps diversify what you launch with.
I’m surprised people haven’t pulled me up on this yet – I often state that member count isn’t a reliable indicator of the success of an online community; but nobody has asked me what numbers are better to use. Here, I’ll offer you some suggestions. - By Martin Reed
TV as we know it is being turned upside-down. Here’s a look at some of what’s coming to the viewing experience