Mecca Ibrahim's Bits & Pieces

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If you’re like most major companies, your brand’s Facebook page doesn’t even appear in the first 20 search results for your company on Google, even if your Website does. This is apparently the case for more than 70% of major brands, according to a recent study conducted by SEO services firm BrightEdge.

lets you search for online ads

In order to be truly successful at social CRM, think about the following questions: Which social networking/social media sites do your customers frequent? From your customer’s perspective, what are their main goals for using social media and social networking tools? How has their preference in being contacted by businesses/marketers evolved?

As more executives become interested in social media, it’s our responsibility to show them that it isn’t fluff and that it does contribute to the bottom line. You can check out these 6 Social Media Success Metrics You Need to Track, 8 Social Media Metrics You Should Be Measuring and this Study Reveals Top 6 Social Media Goals for 2011. You can also check out this 33 page step-by-step guide, if you’re up for the challenge.

But what’s even more impressive (or sad, for those of you with unique fashion sensibilities) is the “Facebook effect” for clothing retailer American Eagle. “American Eagle saw users referred by Facebook spend 57 percent more than average on the site, Facebook said,” the Times reports.