Nov
21st
Mon
21st
Sainsbury’s airs final Jamie Oliver ad
The end of an era!
http://www.marketingweek.co.uk/sectors/retail/sainsbury%E2%80%99s-airs-final-jamie-oliver-ad/3031869.article
Sainsbury’s has launched its final ad starring Jamie Oliver, signaling the end of the 11-year partnership between the grocer and celebrity chef.
The Christmas panto-themed ad, which was aired for the first time during The X Factor last night, sees Oliver making Christmas dinner for a cast of pantomime favourites, including Snow White and the Seven Dwarves and Captain Hook.
The ad was created by ad agency AMV BBDO.