Mar
23rd
Sun
23rd
Social Media: 'Agencies Don't Get It,' Survey Says
Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey.
TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them for feedback on their agencies’ abilities to help. TNS found, in its words, “Agencies don’t get it.”