Mecca Ibrahim's Bits & Pieces RSS

Who am I? And why might you be interested in my bits? I've written a book about the Tube called One Stop Short of Barking - Uncovering the London Underground.

I've had other bits & pieces published online.

I work for Great British Chefs as Head of Social Media.

You can find out where I've worked in the past on LinkedIn I'm also on Google+ here

Some of the photos I've taken are on Flickr

Some of the music that rocks my world is at last.fm

I have other places where I have secret links but funnily enough, they're secret.

If you want to follow my tumblr'ing join tumblr & you' ll then see "Follow" in the top right when you next visit my page. Click it & you're done.

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Should you talk about your competitors?

It’s a truism in the marketing world that you don’t, in general, talk about your competitors. The apotheosis of this was reached in those silly old soap commercials that compared the company’s product to “Brand X” which it beat hands down. As a consumer, your reaction was “who is this brand X? Of course you’re better than them – that could be anybody. Show me you’re better than the brand I actually use!”