Apr
11th
Fri
11th
renaissance chambara | Ged Carroll - Event: .ORG Webby 5s at the ICA
The Webbys had 10,000 entries whittled down by 600 judges to 595 nominations, 65 of which had a .org domain
The web has changed the way Greenpeace looks at their brand, they had got used to being a television brand, moving to the web was challenging. Their first humourous viral (aimed at whaling) was contraversial amongst members who thought that it trivialised the organisations struggle. Whilst the brand has high recognition, the price of baggage attached to it is high in terms of trust issues, transparency and community building.