Jan
22nd
Fri
22nd
Brands calling for user-generated content should remember these simple guidelines themselves:
1. Make it easy. Give users easy tools for connecting and uploading.
2. Give suggestions, but minimize rules. Users need some guidelines, but they should be more inspirational, not intensely restrictive.
3. Show diverse examples. It’s good to have the site seeded with your own content to give users a feel of what you’re looking for. Asking your team to help out by uploading amateur shots helps diversify what you launch with.