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Online Community and Social Media Budgets Grow While Metrics for ROI Continue to Evolve
Forum One Networks, a strategy and research group specializing in online communities, found in a recent study, Online Community ROI - Reports and Models, that 33% the respondents indicated that their online community and social media budget, excluding headcount, is $100K to over a million dollars. Of the 33%, a third reported budgets of over a million dollars……