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Zoe Williams: Outraged, but lazy | World news | The Guardian
The Advertising Standards Authority has received nearly 200 complaints about the Heinz mayonnaise ad, which - assuming a higher final tally - should make it one of the five most offensive this year. Let me describe the controversial sales pitch. There are some kids, with a mum in a white apron, and a dad, but - ah ha! - when the dad goes to leave, it turns out the mum isn’t a mum, she’s a bloke from a New York deli. The dad gives the him-not-her a kiss goodbye. Smack on the lips, like some kind of gay, except it has nothing to do with being gay - it is a joke about the mayonnaise being so authentic it’s as if your mum has turned into a bloke from a New York deli…..