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7 Tips for Selling Executives on Social Media | Social Media Examiner
As more executives become interested in social media, it’s our responsibility to show them that it isn’t fluff and that it does contribute to the bottom line. You can check out these 6 Social Media Success Metrics You Need to Track, 8 Social Media Metrics You Should Be Measuring and this Study Reveals Top 6 Social Media Goals for 2011. You can also check out this 33 page step-by-step guide, if you’re up for the challenge.