Mecca Ibrahim's Bits & Pieces - Study: When it comes to influence, bloggers beat friend lists

Who am I? And why might you be interested in my bits? I've written a book about the Tube called One Stop Short of Barking - Uncovering the London Underground.

I've had other bits & pieces published online.

I work for Current TV as UK Community Manager.

You can find out where I've worked in the past on LinkedIn

Some of the photos I've taken are on Flickr

Some of the music that rocks my world is at last.fm

People keep telling me I should join Tumblr. I tend to post a lot of links that I want to share on Facebook, but apparently this is better.

I have other places where I have secret links but funnily enough, they're secret.

If you want to follow my tumblr'ing join tumblr & you' ll then see "Follow" in the top right when you next visit my page. Click it & you're done.

Archive

Oct
28th

Tue

Study: When it comes to influence, bloggers beat friend lists | The Social - CNET News Facebook likes to trumpet the value of “trusted referrals“—recommendations and ads with the endorsements of members of your friends list. But a new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend.