13th
Brands are learning that a low-engagement presence on a variety of social networks delivers limited marketing value. Most closely watched — and emulated — are the brands that are creating thriving interactive communities on their own web sites, where conversations flourish, products come to life, and the brand has full insight into the results of those activities. These brands are demonstrating that Social Commerce, Social CRM and Social Branding can truly produce value. As 2010 unfolds, one thing is for certain: for marketers in brand companies, social media will remain top of mind, and brands will be pressed to implement ever more advanced marketing strategies to meet the expectations of their social media-savvy consumers.
By Jason Jaynes