Mecca Ibrahim's Bits & Pieces - Journalism.co.uk :: 'Content isn't always king': using connections to drive media site traffic

Who am I? And why might you be interested in my bits? I've written a book about the Tube called One Stop Short of Barking - Uncovering the London Underground.

I've had other bits & pieces published online.

I work for Great British Chefs as Head of Social Media.

You can find out where I've worked in the past on LinkedIn I'm also on Google+ here

Some of the photos I've taken are on Flickr

Some of the music that rocks my world is at last.fm

I have other places where I have secret links but funnily enough, they're secret.

If you want to follow my tumblr'ing join tumblr & you' ll then see "Follow" in the top right when you next visit my page. Click it & you're done.

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Journalism.co.uk :: 'Content isn't always king': using connections to drive media site traffic

‘Content isn’t always king,’ said Current TV’s head of communities, Richard Cole, at an AOP conference which looked at ‘developing communities around content’ .

“Content will drive people to your site, but the connections they make within that site is what will drive them [to your website] regularly, without you having to generate the content to keep them coming back,” he told delegates at the London event.

The site, which was founded by Al Gore in 2004 and pays for video content of which some ends up on the television channel, uses recognition and reciprocation in simple formats to encourage user participation, Cole explained.