Jun
19th
Sun
19th
The Social Web | Social Marketing & PR 2.0: Research Reveals When Facebook Updates Are Most Effective
One of the most surprising findings to come out of this for me is how many people check their Facebook account before 9am on weekdays (not so at weekends, which makes sense) and the opportunity this provides. I’ve noticed during my research that ASOS regularly updates its page early in the morning, and this makes complete sense with these findings in mind. I was also surprised at how low the statistics for weekdays between noon and 6pm are, perhaps disproving a myth that people check their Facebook page during their lunch hour and during the afternoon when motivations are flagging and they’re looking for a distraction.