Jun
25th
Sat
25th
MediaTel: Newsline: BBC One launches QR codes in The Good Cook
“As part of the preparation for this session we found some new research from YouGov, showing that 40% of the population knew what a QR code was and 12% have snapped one with their mobile. Now 12% doesn’t sound that many people but it’s not far from the number of people who have iPhones in the UK.
“We think QR codes have great potential as a marketing tool - brands just need to explain what QR codes are and then delight people with what the QR leads to.”